It’s interesting how my own experience of toughness has changed in the last few decades. I used to think that being tough was just about being the last one standing. If you could beat your opponent (whoever or whatever you were facing), if you walked away the winner and they walked away the loser, or if you made a shit ton more money than the guy next to you, you were tough. But in talking to some of the toughest people on the planet and living through some wild adventures, my concept has completely transformed.

Related: How to Set Aside…


My wife believes that confidence is quiet.

“If you’ve got a Ferrari,” she says, “you don’t have to rev your engine for people to know. They just know.”

Ego can be a tough thing to navigate. We’ve all got one, and it’s natural for it to pop up and want to take the wheel. Our primal instincts push us to add value to any community, but we can get confused and conflate value with ego. I’ve met a lot of impressive people in my life, including Ryan Holiday. In Holiday’s book, Ego Is the Enemy, he states, “Impressing people is…


There’s no point in sugarcoating it — the job market right now is a shit show. People are fleeing jobs, employers are desperate, and offices are empty. It’s a circus out there. The COVID pandemic gave all companies — both large and small — the opportunity to recalibrate, but it’s as if the dial is now altogether broken. Not surprisingly, many are choosing the comforts of home, stretchy clothes, and technology over heading back to the office. It’s a problem, and there’s a simple solution: Get back to work.

From an evolutionary perspective, we are built to work. How much…


Below is an excerpt from my latest book, 10 Rules for Resilience: Mental Toughness for Families . A foolproof guide to parenting from a position of resilience, the goal of the book is to help you prepare your children for ANYTHING. Click here to learn more about the book and place your pre-order today!

Parents are quick to respond to a child’s fear and jump in to “make it better.” Allow your kids to experience distress and learn to tolerate it. Teach them to manage fears and turn them from threat to opportunity. See if they can come up with…


My latest book, 10 Rules for Resilience: Mental Toughness for Families, is a foolproof guide to parenting from a position of resilience. The goal? Prepare your children for ANYTHING. Click here to learn more about the book and place your pre-order today!

Last year when I was a guest on Joe Rogan’s podcast, he asked me which of the projects on my plate was the most exciting. My brain quickly evaluated each awesome endeavor, but I easily landed on kids.

The pandemic and subsequent nationwide shutdown highlighted lots that we need to work on as a country. Our immune systems…


There are a ton of ways to opt out of difficult conversations. You can avoid them by not responding — just another downside to the advancement of technology. It allows us to be cowards so easily. We say things we would never say in person, approach people as if they aren’t human, and operate from emotion instead of logic or reason. I understand that people think our digital world is helping us solve problems more effectively, but I think it’s bulls***.

Related: Joe De Sena’s Guide to Being Ready for Anything in Business

I’m in meetings nearly all day. No…


When I was 36 years old, I was in a car accident that should have killed me. I was thrown out of the side window and my leg was ripped from my hip. I lay on the ground thinking, “Why am I here? Why am I cold? What can’t I move?” When the paramedics arrived in the ambulance I didn’t want them to touch me. I fought with them and tried to get myself up, but it was no use. Four doctors told me that I would never be able to get back to adventure racing or endurance sports. …


Summer is officially here. The kids are trading in their backpacks for pool towels and their sneakers for flip flops and here I am, still running a global business. So what’s a father to do when the kids are free but the man still has a job to do? F****** figure it out people, and make the best of it.

Related: Joe De Sena’s Guide to Being Ready for Anything in Business

The truth is that summer is one of my favorite times of the year because I travel less and my wife Courtney and I haul the kids up…


There are a lot of things that I’m not good at. I can run far, but I’m not very fast. I’m stellar at seeing the big picture, but I’m not as dialed in on the details. I’m up for any kind of adventure, but I struggle with patience for those who lag behind. I’ll find my way around anyone that tells me “No,” but I don’t tolerate excuses. I’ve got a knack for sniffing out hard workers, but I have a hard time staying in my lane. I could go on and on — but you get the picture. There…


In 2020, during the height of the COVID-19 pandemic, I wrote The Business Guide to Being Ready for Anything. In the book, I reflect on my extremely challenging personal experience to drive home the point that no matter what’s going on in the world, there is ALWAYS opportunity. This will help you not only survive any critical situation, but thrive. Below is an exclusive excerpt of the book. To get the full edition, including my 8 principles to stay alive, click here.

It was early January and I was on top of the world. The opportunities in front of Spartan had never felt so ripe with possibility. We just acquired our biggest competitor, Tough Mudder; launched a new event product, DEKA — which would give an entry point to a whole new segment of customers — and we had reached a benchmark in our company’s history, employing just over 500 people. We were finally hitting a smooth stride in the business.

In the distance, there were rumblings that a new form of coronavirus was making its way through Wuhan and other provinces…

Joe De Sena

Joe De Sena is the founder & CEO of Spartan, the world’s leading endurance sports and wellness brand, and the New York Times bestselling author of three books.

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